Jamie Thomson

Thoughts, about stuff

Microsofft Virtual World on its way

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A couple of weeks ago I remarked on whether Microsoft would enter the virtual world market. Today I found this blog entry which contained the following remarks from Dan Schappia, Microsoft’s General Manager for Strategy Entertainment and Devices Division:

Schiappa  looked at it as also a matter of scale that’s complicated by the multiple platforms. When it comes to what’s next, though, he explained that Microsoft is heavily involved in gaming as a virtual space, but also continuing to get involved more heavily in traditional virtual worlds. “Hopefully next year you’ll know why I’m here,” he said.

“I think from a Microsoft perspective, we’re still looking at how to marry the socialization with some entertainment,” he explained. “Until you hit scale where 20 of my friends of there, there has to be a reason for my friends to show up in the first place. This market is nascent, and there’s so much out there for us to digest. Our project is large scale for what we want to do across the entertainment medium.”

While browsing around I also came across this which seems to suggest that it’ll be centred around XBox. That would make a lot of sense as it would appeal to those who already interact using XBox Gamer card and in the future, Zune Social users as well.




Written by Jamiet

October 18, 2007 at 3:37 am

Posted in Uncategorized

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