Jamie Thomson

Thoughts, about stuff

Good article on Microsoft’s advertising push

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I read a good article today on Business Week regarding Microsoft’s moves in the online advertising arena and figured it would interest fellow Microsoft watchers. The article is here: http://www.businessweek.com/magazine/content/08_20/b4084036492860.htm. Its very thorough, objective, revealing (I didn’t know Microsoft were quite as prominent in banner advertising as this article leads you to believe) and to my mind it emphasizes why they wanted Yahoo so bad – they need somewhere to put all those ads.

Should take about 10 minutes to read and its well worth it. Let me know what you think in the comments.




Written by Jamiet

May 9, 2008 at 6:15 pm

Posted in Uncategorized

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