Jamie Thomson

Thoughts, about stuff

Zunephone? Don’t think so me old china!

with 2 comments

There seems to be a lot of talk going around at the moment about whether a Zunephone is in the offing and I’ll bet a lot of people are assuming that its just a matter of time given the success that Apple have had turning the iPod into a phone. I’m not so sure though, Microsoft already have a very healthy phone business.

Let’s check out the numbers. A rough estimate says 3million Zunes have been bought since their inception in 2006. You can interpret that as good or bad, I don’t care, but what is more significant is that 14.5million Windows Mobile phones have been sold in a third of the time that Zune has been available. OK, the numbers are skewed by the Zune’s unavailability outside of the US but clearly Windows Mobile sales dwarf Zune sales.

Given that reality what do you think Microsoft are going to do? (a) Use the less popular and less available Zune to try and sell the more popular phone or (b) use the more popular phone to sell the less popular and less available Zune? Simple economics tells you that anything but b) would be a stupid thing to do and hence I’m pretty sure that we’re going to see Zune features built into Windows Mobile rather than the other way around. Indeed, leaked documents already point to this happening.

Having said all that, I don’t understand where the Danger purchase sits. If Zune features get built into the next Sidekick incarnation then it might …just might… make a decent iPhone competitor, I await news with anticipation.


Written by Jamiet

June 10, 2008 at 9:47 pm

Posted in Zune

2 Responses

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  1. If MS wants to go that route, then they should replace WMPlayer10 Mobile with Zune software, instead of reinventing the wheel (yet again).


    June 11, 2008 at 2:34 am

  2. I agree. Zune as a phone wouldn’t be a good idea. I’d rather see Zune features built into the Windows Mobile platform, as thatis the better choice. However, I would LOVE to see a touch screen Zune. As well as 16 or 32 GB flash models.


    June 11, 2008 at 5:05 pm

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