Jamie Thomson

Thoughts, about stuff

Blog analytics from Google Reader

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[This blog entry was originally published here but I thought it might be interesting to my Spaces readership as well]

Judging by the number of comments received on my recent blog entry Business Intelligence for my blog from Adcenter Analytics it garnered quite a bit of interest so today I’m continuing the theme by showing some of the information that can be gotten from Google Reader. Here’s what Google Reader tells me about the http://blogs.conchango.com main feed:

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Looking at the second two graphs it would seem that the most popular time period for posting blog entries to http://blogs.conchango.com is Monday lunchtimes, exactly the same time at which I’m publishing this. I love being a statistic(!!!)

Capturing the number of subscribers on Google Reader is probably the most useful information here but what Google Reader does NOT show is how that information increases or decreases over time. Hence I have been capturing and maintaining that information manually for the Conchango blog (http://blogs.conchango.com/), my work blog (http://blogs.conchango.com/jamiethomson) and my personal blog (http://jamiethomson.spaces.live.com/) over the past 8 months and here’s what that shows:

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I would much prefer it if Google Reader collected these numbers and did this comparison for me (pleeeeeeease) but nonetheless there’s really useful business intelligence information contained in this chart. For instance I can tell that more people subscribe to my blog feed than the Conchango blog feed (which includes all of my stuff). Are you one of those people? If so you’re missing out on a wealth of information from my extremely learned colleagues so why not go ahead and subscribe to http://blogs.conchango.com/MainFeed.aspx instead (or, even better, in addition to mine – I want to keep my numbers up 🙂 )

At a cursory glance it may look as though http://blogs.conchango.com/jamiethomson has been doing much better than http://blogs.conchango.com but in fact that’s not the case. If I look at percentage increase then I see that http://blogs.conchango.com/jamiethomson’s subscriber base has had an increase of 72.73%; the increase for http://blogs.conchango.com/ is virtually the same at 71.15% so its good to see that the two are increasing their readership at the same rate. My personal blog at http://jamiethomson.spaces.live.com has had an increase of 40.54% for the same 8 month period which doesn’t look great in comparison but as a standalone figure is one I’m very pleased with.

 

All of this information is freely available by the way. Just add an RSS feed to Google Reader, hit the image button and all shall be revealed. The information isn’t as rich as what’s available with AdCenter Analytics but that is by no means an apples-to-apples comparison. As a quick and easy stats machine Google Reader is hard to beat!

 

I’ve signed up with Google Analytics as well so once I’ve collected some substantial stats I’ll report back on what that offers too.

-Jamie

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Written by Jamiet

November 17, 2008 at 1:26 pm

Posted in Uncategorized

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