Jamie Thomson

Thoughts, about stuff

“Windows Phones 7 will pass iPhone’s global user base within the first 24 months”

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Today I came across a review of Windows Phone from Christer Holloman (Twitter) of Sky. It was very complimentary, as many Windows Phone reivews have tended to be, and it contained the following rather outlandish statement:

Windows Phones 7 will pass iPhone’s global user base within the first 24 months

I don’t mean to be rude Mr Holloman but what on earth are you smoking? I mean, Windows Phone is good and all (and you know I think so) but I shall go go on record here and now and say that on 8th November 2012 (two years to the day after the release) there will absolutely not be more people in the world using Windows Phones than there are iPhones.

Truth be told I don’t how this stat could even be measured (its not the same as total sales – although that’s a pretty good barometer) but still, it will be interesting to return to this statement in two years time and see how right Mr Holloman was. I have put a reminder in my calendar to do just that and if I’m wrong I’ll be happy to own up to it so, check back here in a couple of years time.

Mr Holloman’s review is available at http://blogs.news.sky.com/techtalk/Post:68e285e1-320a-46f7-8b22-cdb7f75e9d1d and I have copied the text of it below in case Sky does something strange with its URLs in the next couple of years.



Mobile phones excite me about once every five years. Most recently it was a few years ago when the first generation iPhone was introduced but now it has happened again with the introduction of Windows Phone 7 on the new Samsung Omnia 7.

The first mobile phone I ever laid my eyes on was an Ericson Hotline the size of a small briefcase. I was a teenager and it belonged to my best friend’s hotshot dad, I thought it was beyond cool. A few years later I had the same reaction when I saw a mobile with a color screen, and again a few years on after the first glance of the iPhone.

Apple clearly has a track record of changing consumer technology paradigms but iPhones haven’t fundamentally changed much the last four years (I have had all versions of them) which is why there is no surprise Android is already outselling iPhone in North American 4 to 1 and Microsoft have spent the last 2 years developing something more innovative.

Forget everything you might have heard or experienced when it comes to Windows Mobile platforms, Windows Phone 7 is the new kid on the block.

Just when you didn’t think smart phones could get any smarter or mobile phone interfaces any more beautiful in comes Microsoft.

The first thing that strikes you is an ultra clear screen and an interface that is incredibly good looking and a definite game changer in the world of mobile UX. Rather then static icon overload that you get on most smart phones today Microsoft is using dynamic panes.

Depending on what kind of app the pane is for it will display relevant information from the app so that you are always kept up to date with the latest at a glance without having to open and load.

A great example is the Train Travel app from Avanade. Enter your favorite route and the pane will display the nearest next departures without having to open it, great when you’re dashing off to the station in a hurry. Click here for more information.

Talking about developers, the platform is also great for them. It won’t require labor-intensive adaptations of applications to each handset as with Android, if an app work on one brand of 7 phones, it will work on all. Add to that a consumer target market larger the Apple’s and we will soon see this new app store flooded.

This fact in addition to Microsoft’s superior distribution channels by working with several leading mobile manufacturers I predict that Windows Phones 7 will pass iPhone’s global user base within the first 24 months.

It’s not just the interface that is more intuitive; with multiple phone manufactures simultaneously pushing each other to develop a superior phone, new hardware innovations also make 7 phones fundamentally better compared to anything you’ve seen so far.

Let me give you one example, on the Samsung Omnia you don’t have to turn on the phone, open the camera app, and then press a button to take a picture. You just press a button. Sounds obvious and easy when you hear it and do it – but Apple never thought of it.

Finally a smart smartphone.


Written by Jamiet

November 15, 2010 at 7:53 pm

Posted in Uncategorized

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