Archive for September 2012
“I’m returning from the IFA 2012 tradeshow in Berlin, where I came away with the usual selection of press materials on USB flash drives.”
Seems to me services like SkyDrive/DropBox could help out here. Rather than hand out USB drives to Ed a PR person (let’s call him Dave) could instead distribute a URL to a folder on SkyDrive/DropBox that contains all of the PR materials. Problem with that is that that it would still live on Dave’s SkyDrive/DropBox, it wouldn’t be part of Ed’s SkyDrive/DropBox. What if there were a button on that folder labelled (e.g.) “Add to my files” which Ed could click and then that folder automatically becomes part of his SkyDrive/DropBox (viewable on the web, synced to Ed’s laptop etc…). Any changes that Dave makes automatically turn up in Ed’s collection; moreover Dave still maintains full control over the folder.
Better still, rather than using a button the URL that Dave distributes could (if Dave desired it) automatically add it to the collection of the person clicking the URL.